We all know what a disgrace the London 2012 logo is. It was such a disappointment from a mecca of great design. So I don't think I need to go into the ends and outs of the bad choice London has made other than I will find it hard to believe anyone will be eager to purchase logo merchandise. I'm sure it will be the lowest sales in Olympic history.
That being said, I did come across a logo that I can't believe wasn't used but has been saved for the Great Britain Team. Wow do I love it in so many ways. Even if they had taken just a concept from this logo, the official logo for the 2012 Olympics would have been a vast improvement.
I also stumbled across other logos that would have been a refreshing change for the logo that was selected.
I was even pleasantly surprised with the Rio logo for 2016. A logo with motion makes so much more sense for a huge sporting event then a jagged stale logo. Even the colors are used much more effectively.
But the Rio logo still reminds me of the Scripps logo here in San Diego.
I love logos and the work and thought process that goes into each one regardless of how bad they might be. They all tell a story in simple lines and color. We either love them or hate them and they either work or don't work.